As a marketer, you understand your customers want more from you.
Long gone is the time when buying TV spots, billboards or magazine pages was enough to make sales jump.
Nowadays your consumers try to avoid ads, because they see about 2.000 of them on a daily basis, and they’re tired.
40% of users use ad-blocking technology
That doesn’t mean they don’t want to hear from your brand though. But it needs to happen in a different way.
You know that you need to produce great quality, engaging content to get your customer’s attention.
70% of users would rather learn about products through content than traditional advertisements
You know that you need to be present on social media, because people look for you on Facebook or Instagram before they even google your website. And they expect a very fast answer when they ask you a question on those channels.
86% of women use social media for purchasing advice
You know that influencer marketing now needs to be part of your marketing mix.
Over half of women have made purchases due to influencer posts,
You know that some form of advertising will still be required to make all your great content move, but that it needs to be done in a smart way and with great control over the costs.
And you know you will need to show the ROI of those actions and spendings to your management.