What does it mean to be a thought leader? How does it benefit your business? And how do you become one? You will learn it all in this new article.Read More
There are 8 common mistakes that will compromise the succes of your content : here is how to fix them.Read More
Every brand can work with influencers and benefit from it. But how to find the right influencers for you? How to work with them? We explain it all in this long read.Read More
Just like your branding needs to be consistent, your brand voice on social media needs to be consistent too. But how do you determine it and then maintain it across channels? That is what we detail in these 5 steps.Read More
The difficulty marketers face when it comes to brand reputation, is that it isn’t what you’re telling customers. It’s what customers are telling each other. In this guide, we provide an expert step by step plan for repairing your reputation and protecting it for the future.Read More
The challenges of social media marketing in 2018 include low engagement, too many platforms, more competition and more pressure. We discuss how to overcome them.Read More
Facebook just announced big changes that are going to impact brands. Does that mean brands should leave Facebook? We think not. Here are 4 strategies to use Facebook in 2018.Read More
Moondust worked with 44 clients in 2017. We take a look at the past year before getting ready for the new one!Read More
HAVE YOU NOTICED THIS NEW COOL TOOL AVAILABLE ON FACEBOOK? CHATBOTS FOR MESSENGER.
They’re the latest addition to your marketing toolbox. But what are they exactly, how do they work, what can you do with them and… should you have one on your Page? Let’s talk about that.Read More
Facebook Pages have lost most of their organic reach. What if Facebook Groups were just the tool you needed to solve that problem? Discover how.Read More
As a B2B2C player, you know that you need to convince your distributors as much as your consumers. Social Media can help you to win on both sides.Read More
« Influencer Marketing » sounds like the new marketing buzzword these days. In a lot of minds, the expression conveys they idea that you can have famous people promote your product for you and bingo, your sales are going to explode. And yes, wouldn’t it be nice if a YouTuber with 3 million subscribers shared their love for your brand?
The reality is quite different though, so let’s clarify what Influencer Marketing is, and how it really works.