Influencer Marketing: 4 things you need to know

« Influencer Marketing » sounds like the new marketing buzzword these days. In a lot of minds, the expression conveys they idea that you can have famous people promote your product for you and bingo, your sales are going to explode. And yes, wouldn’t it be nice if a YouTuber with 3 million subscribers shared their love for your brand?
The reality is quite different though, so let’s clarify what Influencer Marketing is, and how it really works.